Our summary of articles and events.

Articles on research and analysis, completed projects in which brands have taken flight, all aimed at influencer marketing.

An influencer's comment will be expensive in 2023

An influencer's comment will be expensive in 2023

An influencer/content creator's positive comment under a post corresponds to two powerful cognitive biases that have a huge influence on a prospect's reasoning.

• 23/09/2022

The influencer of 2023 is you and me without subscribers.

The influencer of 2023 is you and me without subscribers.

The influencers of 2023 will have no subscribers. Brands will have to deal with the social proof effect and deal with advisers to gain credibility and influence the opinion of others.

• 21/09/2022

In 2023, brands will trust less influencers/content creators who do not have management teams

In 2023, brands will trust less influencers/content creators who do not have management teams

In 2023, brands will trust less influencers/content creators who do not have management teams

• 31/08/2022