Articles on research and analysis, completed projects in which brands have taken flight, all aimed at influencer marketing.
An influencer/content creator's positive comment under a post corresponds to two powerful cognitive biases that have a huge influence on a prospect's reasoning.
The influencers of 2023 will have no subscribers. Brands will have to deal with the social proof effect and deal with advisers to gain credibility and influence the opinion of others.
In 2023, brands will trust less influencers/content creators who do not have management teams